What if your next big idea was hiding in your data?

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A round ruby-red fluted bottle beside a poured tumbler and an orange slice on a sunflower-yellow surface

A bead of clear serum on a woman's cheekbone under a blue sky, her fingertip at her jaw

A pair of apple-green leather mules seen from above on a tomato-red surface

A woman on a beach in a white linen shirt, two thin gold bangles on her wrist

A hand in a white shirt cuff resting two fingertips on a cobalt blue cream jar against tangerine orange

A model crouching in shallow water on salt flats in a long camel coat

A woman in a black leather coat seated against a green tiled wall at night, lowering black sunglasses

A hand in a white shirt cuff holding a clear glass perfume bottle up against a deep blue sky

How Lup works

Ask Lup: Ask what your next creative should do, in your own words.
Brief workflow: Lup reads your results and brand context, and drafts the brief.
Creative direction: It proposes a direction for each audience: new, returning and loyal.
Review: A variant is ready. Nothing runs until your team approves it.

The numbers behind each creative.

CTR, CPA and ROAS for every ad, set against your account average.

CTR: 2.8%; +0.9 pts vs. account
CPA: $18.40; −18% vs. account
ROAS: 3.4×; +42% vs. account
Hook rate: 41%; +12 pts vs. account

Every test makes the next creative better.

Reads results as they come in
Remembers what worked for your brand
Builds the next brief on it

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A hand lifting the strap of a tangerine swimsuit laid flat beside a rolled towel and body oil on sky blue

A hand lifting an opened lime-green can of sparkling water beside two closed ones on fuchsia pink

A hand holding a cobalt-blue cotton baseball cap against butter yellow

Three hand cream tubes, butter yellow, sky blue and blush pink, lying in a row on emerald green

A man in a black suit leaning on a pillar in a car park at night, a black leather case in his hand

A hand around a cold amber swing-top bottle of cold brew coffee on bright orange

A hand beside a stoneware bowl of whisked matcha and a bamboo whisk, seen from above

Three leather card holders, cherry red, cream and olive green, fanned out on lilac

Three bottles of nail polish, red, coral and blush pink, in a row on mint green, seen from above

An open amber jar of magnesium capsules beside a glass of water on a concrete ledge

A woman on a beach with a stroke of white mineral sunscreen on her cheekbone

A white supplement tub with a leaf-green lid and a spoon of green powder on coral orange

Better ideas start with the full picture.

Your ads, store, and team each hold a piece of the story. We’re building Lup to bring those signals together, so creative decisions start with context.

Learn more

A woman in a light grey cashmere sweater on an empty beach at first light, looking back over her shoulder

Common questions

Anything else? Ask the people building Lup.

Talk to the team

Lup opens by invitation, starting with the waitlist. Join it and we’ll email you as soon as there’s a spot for your brand.

Meta Ads for your results and Shopify for your catalog, read alongside your brand’s products, tone and rules. Connecting an account lets Lup read it; nothing in it changes on its own.

Yes. From each brief, Lup produces images and video in your brand’s style, and every piece keeps the reasoning behind it. Your team reviews and edits before anything runs.

No. Lup prepares the creatives and the test, but nothing goes live and no budget is spent until your workspace owner approves it. Spend stays on your own ad account.

Yes. Tell us about your brand and the creative work you’d like Lup to take on.

Write to the team