What to make next, and why
Proposals. We're building them: Lup will read your Brand and Meta Ads results and suggest the next creative, with its reasoning.
Your call. Your team will edit each proposal and save it as an Experiment draft. Only the Owner will authorize publishing and spend.
Get startedPreview of what we're building, with a fictional brand.
What each proposal will show
Signal
A provisional reading of what Lup observed in your results.
Hypothesis
The change to test, written so an Experiment can check it.
Format
Placements, aspect ratios and how many variants to make.
Example with a fictional brand.
Built on what Lup does today
Brand facts
Products, offers and restrictions your team saves and confirms. Every change keeps a revision.
See Brand contextMeta Ads results
Spend, purchases and ROAS from your ad account, read-only. Lup can't publish or change budgets.
See IntegrationsExperiment drafts
Shared drafts with a hypothesis, product and planned variants. Every save keeps a revision and who made it.
Example with a fictional brand.
Today and in progress
Today
- Brand facts with confirmation and revisions.
- Experiment drafts shared across the Workspace.
- Meta Ads results, read-only.
Building
- Creative proposals with signal, hypothesis and format.
- Review by Members, authorization by the Owner.
- Publishing to Meta, with a separate permission.