What Lup knows about your brand
Eight facts. Brand, product, offer, price, currency, URL, market and restrictions. A field you leave empty stays unknown.
One Brand per Workspace. Every Member works from the same facts. Each save becomes a new revision, and each fact is confirmed on its own.
Get startedExample with a fictional brand.

Workspace · VERABrand & productKeep manual facts for one physical product. Empty fields remain unknown.
Saved · revision 9Save changes
Brand nameVERAThe commercial identity used for this Workspace.ConfirmedSource: entered by user · last edited 10/12/2026, 9:41:07 AMEntered by Tomás; last saved by Tomás; confirmed by Tomás.Confirm this fact
Physical productMagnesium glycinate, 120 capsulesName the product you want to prepare.ConfirmedSource: entered by user · last edited 10/12/2026, 9:52:30 AMEntered by Ana; last saved by Ana; confirmed by Ana.Confirm this fact
OfferFree shipping on a second jar.Describe only the terms you know.Saved · unconfirmedSource: entered by user · last edited 10/14/2026, 3:12:08 PMEntered by Ana; last saved by Ana.Confirm this fact
Commercial price24.90Use a nonnegative amount, such as 29.90.ConfirmedSource: entered by user · last edited 10/14/2026, 4:05:51 PMEntered by Ana; last saved by Tomás; confirmed by Tomás.Confirm this fact
Price currencyEURThree letter currency code, such as EUR or CLP.ConfirmedSource: entered by user · last edited 10/12/2026, 9:52:30 AMEntered by Ana; last saved by Ana; confirmed by Ana.Confirm this fact
Product URLhttps://vera.example/magnesiumA link is saved as entered. Lup does not read or extract the page.Saved · unconfirmedSource: entered by user · last edited 10/12/2026, 9:52:30 AMEntered by Ana; last saved by Ana.Confirm this fact
MarketAdults in Spain and PortugalDescribe the market for this product.Saved · unconfirmedSource: entered by user · last edited 10/12/2026, 9:41:07 AMEntered by Tomás; last saved by Tomás.Confirm this fact
RestrictionsNo medical or sleep claims. Adults only.Claims, audience, supply, or other limits you provide.Saved · unconfirmedSource: entered by user · last edited 10/14/2026, 4:05:51 PMEntered by Tomás; last saved by Tomás.Confirm this fact
Confirmed facts, saved revisions
Confirmation is its own step
Any active Member can confirm a saved fact. Until then, Lup shows it as unconfirmed.
Experiments keep their revision
Each Experiment saves the Brand revision it used. You update it with Update from Brand.
Example with a fictional brand.

A save never overwrites another
If someone saved a newer revision first, Lup keeps your edits on the page and asks you to review the latest.
Today and in progress
Today
- Eight Brand facts, each confirmed on its own.
- Revisions that stop one save from replacing another.
- Experiments that keep the Brand revision they used.
Building
- Brand kit: colors, fonts and logos.
- Products from your Shopify catalog.