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What Lup knows about your brand

Eight facts. Brand, product, offer, price, currency, URL, market and restrictions. A field you leave empty stays unknown.

One Brand per Workspace. Every Member works from the same facts. Each save becomes a new revision, and each fact is confirmed on its own.

Get started

Example with a fictional brand.

Confirmed facts, saved revisions

  • Confirmation is its own step

    Any active Member can confirm a saved fact. Until then, Lup shows it as unconfirmed.

  • Experiments keep their revision

    Each Experiment saves the Brand revision it used. You update it with Update from Brand.

Example with a fictional brand.

An open amber jar of magnesium capsules beside a glass of water on a concrete ledge

A save never overwrites another

If someone saved a newer revision first, Lup keeps your edits on the page and asks you to review the latest.

Today and in progress

Today

  • Eight Brand facts, each confirmed on its own.
  • Revisions that stop one save from replacing another.
  • Experiments that keep the Brand revision they used.

Building

  • Brand kit: colors, fonts and logos.
  • Products from your Shopify catalog.